About Explore Waterloo Region

Founded in 2007, Explore Waterloo Region is the Destination Marketing Organization for the Region of Waterloo. We are a nonprofit organization responsible for marketing our destination to increase the number of visitors and length of stay. We also work with our partners to promote festivals, events, attractions, restaurants and hotels and to develop new product offerings.

Explore Waterloo Region is an initiative of the Region of Waterloo and its seven member municipalities. The goal: to deliver a single, focused message that Waterloo Region is a dynamic, year-round destination with much to offer the individual traveller, families on vacation and corporate visitors.

Explore Waterloo Region has partnered with hundreds of members to further their marketing efforts by promoting the Region to high-potential markets.

Explore Waterloo Region maintains an events calendar covering the region. It is a storehouse of information on area entertainment, restaurants, attractions and accommodation choices. We also offer information and assistance specific to the needs of meeting planners, tour operators, sport event planners and travel media.

Meet the Board Meet the Staff


Our mission is to increase visitation, by capitalizing on the inherent strengths of events, outdoor experiences, and the thriving knowledge sector within Waterloo Region.


Explore Waterloo Region is recognized as the leading force within the Region’s tourism industry, inspiring growth through destination development. 

Proud member of Attractions Ontario GraphicExplore Waterloo Region - Sustainable Tourism Certification - Bronze