Become a Member

Become a Member

Explore Waterloo Region is offering free membership to all tourism related businesses for 2021!

Explore Waterloo Region is the Destination Marketing Organization for the Region of Waterloo. We are a nonprofit organization responsible for marketing our destination to increase the number of visitors and length of stay. We also work with our members to promote festivals, events, attractions, restaurants and hotels and to develop new product offerings. To become a member, your business must be tourism related and it must be located within Waterloo Region.

Join the growing list of local businesses who are promoting their current offerings with Explore Waterloo Region.


Explore Waterloo Region Membership Benefits include: 

  • Opportunity to participate in our WR United Eat, Play & Stay local campaign, WR Insider promotion,  and other marketing initiatives 
  • Promotion on Explore Waterloo Region’s (EWR) website which includes an individual business listing and the opportunity to be mentioned in blogs and itineraries (our website received more than 500,000 page views in 2020)
  • Promotion across EWR social channels (39,000+ followers) and the opportunity to participate in social media contest campaigns 
  • Opportunity to host visiting media, meeting planners, influencers and tour operators 
  • Access to EWR’s Event Calendar to promote your events 
  • Invitations to attend member-only workshops 
  • Access to the Festival & Event Impact Calendar 
  • Access to leads & referrals 
  • Network with the tourism community at the AGM – a partners-only event that provides an in-depth look at the year’s results and detailed insights into Explore Waterloo Region’s strategies for the year ahead. Partners have voting privileges at the AGM. 
  • Subscription to EWR’s monthly industry newsletter, and more! 

For questions regarding membership please contact [email protected]   

Become a Member

Curious about what we do? Learn more about Explore Waterloo Region and how we can help promote your business or event to leisure and corporate visitors, as well as the local community.

To help you get the most out of your membership with Explore Waterloo Region, we partner with a number of organizations locally, provincially, and nationally.