Founded in 2007, Explore Waterloo Region is the recognized Destination Marketing Organization for the Region of Waterloo. We are a non-profit marketing and image development organization with extensive knowledge on the development of destination profiling, awareness building programs and strategic partnerships. Explore Waterloo Region is an initiative of the Region of Waterloo and its seven member municipalities. The goal: to deliver a single, focused message that Waterloo Region is a dynamic, year-round destination with much to offer the individual traveller, families on vacation and corporate visitors. Explore Waterloo Region has partnered with hundreds of members to further their marketing efforts by promoting the Region to high-potential markets. Explore Waterloo Region maintains an events calendar covering the region. It is a storehouse of information on area entertainment, restaurants, attractions and accommodation choices. We also offer information and assistance specific to the needs of meeting planners, tour operators, sport event planners and travel media.
As CEO you will report to the Waterloo Regional Tourism Marketing Corporation (WRTMC) Board of Directors through the Chair of the Board and will be responsible for the overall day-to day operations of the organization including developing, implementing, directing, evaluating and leading a broad range of programs and initiatives consistent with the strategic direction of the organization and annual budget.
In partnership with municipalities and industry partners, you will play an active role in promoting Waterloo Region as a ‘go-to’ destination in South-Western Ontario. You will increase public awareness and media coverage, recommend strategic direction to the Board, and safeguard lasting and constructive relationships with government, industry, and other destination marketing and tourism groups. You will oversee Explore Waterloo Region’s staff and ensure the continued high quality of the service and offerings that enhance tourism in Waterloo Region.
As a well-qualified candidate, you are a creative and innovative leader with broad knowledge and experience within the tourism sector. You are known for your consultative leadership style and superb communication skills. You are an inclusive and supportive manager, with a track record of building consensus and encouraging collaboration. You excel when working with a wide variety of stakeholders and are comfortable acting as both the internal and external representative for your organization. You are characterised by your peers as a visionary leader with impeccable integrity, and a proven ability to drive change. You have extensive management experience, enjoy leading a dynamic team, and have experience working with partners in the public and private sectors.
If you are interested in learning more about this opportunity, or to formally express your interest, click here. We thank all applicants for their interest, however only those under consideration for the role will be contacted.