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Sustainable Tourism 2030 logo

Launched in June 2021, the Sustainable Tourism 2030 Pledge is a global movement of individuals, businesses, and organizations within the tourism and hospitality industry that believe tourism has a tremendous opportunity to become a force for good and change the world. We believe that improving the social, cultural, environmental, and economic performance of our industry in support of the UN Sustainable Development Goals and UN 2030 Agenda for Sustainable Development is not a trend or a cause, but is essential to the long term health and well-being of this important sector of the global economy.

The Sustainable Tourism 2030 Pledge is built upon the GreenStep Sustainable Tourism criteria, which is aligned with, and in the case of the business criteria, has achieved “Recognized” status, with the Global Sustainable Tourism Council. We have set a goal of achieving this.

Explore Waterloo Region has signed the Sustainable Tourism 2030 Pledge to demonstrate our commitment to improving our sustainability score between now and 2030.

The UN World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

Each year, we commit to measuring and improving our sustainability performance in the following ways:

  1. Support local entrepreneurs and the community by developing a sustainable purchasing policy
  2. Partner with local cultural and natural heritage organizations and sites to promote the unique cultural and natural heritage of our destination
  3. Measure our energy consumption and identify ways to improve our energy efficiency, lower costs, and reduce our carbon footprint
  4. Promote sustainability to our stakeholders and encourage all to measure their sustainable performance and become a Sustainable Tourism Certified Member