Originally Posted on esports Insider
September 24, 2020 – Regional Canadian tourism board Explore Waterloo Region has partnered with gaming and esports media and marketing platform Subnation.
The two organizations will collaborate to assess and develop esports-focused business and event opportunities in the Waterloo region – about an hour’s drive southwest of Toronto.
The initiative is driven by Explore Waterloo Region and the Region’s Sport Hosting Office to develop a framework and implement an operational model that gives the local area the resources and capabilities to become a sustainable esports community.
Allister Scorgie, Director of Sport Hosting with Explore Waterloo Region, commented: “Waterloo is already a national leader in the tech sector. Esports is a new and growing market and a lot of people in the traditional sports sector are unaware of its potential and possibility. This is a chance for Waterloo Region to start building some excitement around esports.”
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