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Founded in 2007, Explore Waterloo Region is the recognized Destination Marketing Organization for the Region of Waterloo. We are a nonprofit marketing and image development organization with extensive knowledge on the development of destination profiling, awareness building programs and strategic partnerships.


Waterloo Region is located on the traditional territory of the Haudenosaunee, Anishnaabe and Neutral People. We acknowledge the enduring presence of the Indigenous people with whom we share this land today, their achievements and their continuing contributions to our community. 

Located in the heart of Southwest Ontario, Waterloo Region provides the perfect balance between new and old, rural and urban, nature and technology, classical and contemporary, tranquility and adventure.

With a population of over half a million, Waterloo Region is made up of three vibrant cities — Cambridge, Kitchener and Waterloo — and four scenic townships: North Dumfries, Wellesley, Wilmot and Woolwich. Each city and township boasts it’s own unique attributes which are brought together and woven into the tapestry of who we are in Waterloo Region.

Imagine a place where you can glimpse into the future through the cutting edge of technology or feel like you’ve gone back in time as you watch horse-drawn buggies ride down the street. Imagine the excitement of vibrant city centres celebrating world-renowned festivals and attractions, while being close enough to escape into the stillness and beauty of the surrounding countrysides.

There’s so much to explore in Waterloo Region.


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