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About Us

Founded in 2007, Explore Waterloo Region is the Destination Organization for the Region of Waterloo. We are a member based, non-profit organization responsible for promoting the community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, we strengthen the economic position and provide opportunity for people in our community.

We also work with our partners to promote festivals and events, hotels, attractions, restaurants and local businesses that provide services and support to the traveling public and to develop new product offerings.

Explore Waterloo Region is an initiative of the Region of Waterloo and its seven member municipalities. The goal: to deliver a single, focused message that Waterloo Region is a dynamic, year-round destination with much to offer the individual traveller, families on vacation and corporate visitors.

Explore Waterloo Region maintains an events calendar covering the region. It is a storehouse of information on area entertainment, restaurants, attractions and accommodation choices. We also offer information and assistance specific to the needs of business event planners, tour operators, sport event planners and travel media.

Destination Marketing Accreditation Program

Explore Waterloo Region is proud to have accreditation from the Destination Marketing Accreditation Program (DMAP), an international accreditation program developed by the Washington, DC-based Destinations International (DI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

For additional information on DMAP, visit their website


Our mission is to increase visitation, by capitalizing on the inherent strengths of events, outdoor experiences, and the thriving knowledge sector within Waterloo Region.


Explore Waterloo Region is recognized as the leading force within the Region’s tourism industry, inspiring growth through destination development. 

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