Thank-you for attending the 2025 AGM!

Explore Waterloo Region is proud to share the progress we’ve made over the past year.

As stated in the Tourism Master Plan, collaboration is key and everyone has a role to play in ensuring we reach the plan’s goal of positioning Waterloo Region as one of Ontario’s most dynamic and connected destinations for the leisure, business events, and sport hosting markets.

Explore Waterloo Region’s new brand platform – which was introduced at the AGM – is an example of how we can collaborate to achieve this goal. A brand cannot be built in isolation, and we look forward to seeing how our members incorporate this new brand into their own product development and marketing.

For those of you who were unable to join us at the AGM, please link below to watch the recorded meeting, including a highlight video of
Explore Waterloo Region’s 2024 achievements, and details regarding our new brand platform.