Day 2: Waterloo Region Women’s Municipal Campaign School

Day 2 of the Waterloo Region Women’s Campaign School is a full-day, hands-on training designed to help you move from “I think I might do this” to “Here’s how I’m going to do it.”

This is a non-partisan, practical experience for women who are ready to take the next step — not just to explore the idea of running, but to start building a campaign.

You’ll spend the day learning from people who understand what it actually takes to run — and win — a local campaign.

We’ll focus on the real work behind the scenes: how to plan your campaign, connect with voters, build a team, and communicate your message with clarity and confidence.

Together, we’ll walk through:

– How to map out your campaign and timelines

– What effective voter outreach really looks like

– The fundamentals of fundraising and budgeting

– How to work with media and tell your story

– Building a strong social media presence

– Preparing for debates and public conversations

– Recruiting and managing a campaign team

This event is for you if:

– You’ve decided to run — or are very close

– You want to understand what it really takes to run a campaign

– You’re ready to move from thinking to doing

– You’re looking for tools, structure, and support

What you’ll leave with:

– A clearer plan. Practical tools. And the confidence to take your next step. This is where “maybe” turns into momentum.