Why Founders Waste Months on the Wrong Decisions and How to Avoid It

Building a startup, venture, or applied project often means making decisions with incomplete information. This free public in-person workshop will help participants identify real market signals before spending months on the wrong customer, pricing, message, or channel.

The session is designed for founders, students, startup operators, and project builders interested in entrepreneurship, innovation, commercialization, and applied decision-making. Participants will learn how to recognize common decision traps, separate real market signals from polite feedback, and think more clearly about what to test before building, selling, or scaling further.

The session is led by Vivian Wang, an MBET graduate student at the University of Waterloo and founder of Growth Partner AI, which was recently recognized as part of Scale Up Canada’s Waterloo 50.

This event is free and open to the public. Registration is encouraged for planning purposes.