NEW for Group Travel: Coming Spring 2026

Spring 2026 is bringing exciting new ways to make group travel to Waterloo Region easier to plan and more memorable for your travellers!

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COMING SOON: Welcome Experience Program

Explore Waterloo Region is proud to unveil a fresh way to make your groups feel truly valued from the moment they arrive. Through our new Welcome Experience Program, tour operators who choose to overnight in Waterloo Region at one of our participating travel trade accommodation partners will receive something special: a thoughtfully curated, locally inspired welcome gift delivered for every room booked.

Each gift is designed to showcase the character, creativity, and warmth of our region — a memorable touch that sets the tone for an exceptional stay. It’s our way of saying thank you for choosing Waterloo Region and for trusting us with your guests’ experience.

To participate in the Welcome Experience Program, the following parameters apply:

• The tour operator must be TICO‑registered
• The group must be booked at a participating accommodation partner
• The request form must be submitted at least 14 days prior to arrival

Let us help you create a first impression that feels personal, authentic, and unmistakably local.

COMING SOON: Tour Operator Toolkit

Planning your group’s next trip will soon be even easier.

Explore Waterloo Region’s new Tour Operator Toolkit will bring all of our group-friendly experiences, accommodations, dining options, and support materials into one convenient resource.

From start to finish, the Tour Operator Toolkit is designed to help operators find exactly what they need quickly, confidently, and efficiently—so your tours run seamlessly and leave guests inspired!

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Both programs are launching in Spring 2026, giving tour operators fresh ways to create exceptional group experiences while making planning easier than ever.