NEW for Group Travel: Coming Spring 2026

Spring 2026 is bringing exciting new ways to make group travel to Waterloo Region easier to plan and more memorable for your travellers!

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COMING SOON: Welcome Experience Program

Set the tone for an unforgettable visit with the new Welcome Experience Program. Tour operators who choose to stay overnight at one of our participating accommodations will receive a thoughtfully curated, locally inspired welcome gift for every room booked.

Each gift highlights the creativity, warmth, and character of Waterloo Region —providing a personal touch that your groups won’t forget. It’s our way of saying thank you for choosing Waterloo Region and trusting us with your guests’ experiences!

COMING SOON: Tour Operator Toolkit

Planning your group’s next trip will soon be even easier.

Explore Waterloo Region’s new Tour Operator Toolkit will bring all of our group-friendly experiences, accommodations, dining options, and support materials into one convenient resource.

From start to finish, the Tour Operator Toolkit is designed to help operators find exactly what they need quickly, confidently, and efficiently—so your tours run seamlessly and leave guests inspired!

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Both programs are launching in Spring 2026, giving tour operators fresh ways to create exceptional group experiences while making planning easier than ever.