Group Travel in Waterloo Region

Two people sitting outdoors at a picnic table at the St. Jacobs Farmers' Market. They are smiling and opening a box of apple fritters: there is a crowd of people in the background going through the market.

Discover a destination full of Contrasts — and Connections

Welcome to Waterloo Region, where group travel is anything but ordinary!

Here, modern cities blend seamlessly with scenic rural escapes, and the echoes of Mennonite buggies meet the buzz of tech innovation. Groups can savour farm-fresh meals, and immerse themselves in our rich cultural tapestry — including our proud German heritage, celebrated each fall at Canada’s largest Oktoberfest.

Whether it’s hands-on culinary tours, heritage stops, or simply soaking in local flavour, Waterloo Region offers group experiences that are as memorable as they are meaningful.

Greener Group Travel Starts Here

Sustainability is woven into every aspect of our group travel experiences — from restaurants that source locally grown ingredients to venues and attractions committed to eco-friendly practices.

Explore Waterloo Region is proud to offer group travel operators the opportunity to offset travel-related emissions through our Carbon Offset Program, which supports both emissions reductions and the development of sustainable operations within the tourism sector.

We’ve also signed the Sustainable Tourism 2030 Pledge, ensuring that every group visit can align with our values of environmental and social responsibility — without compromising on experience.

The inside of the conservatory at Cambridge Butterfly. There are lush, green, tropical plants growing throughout: there is a waterfall in the background, and you can see white spotted butterflies on the plants in the foreground.

Downtown St. Jacobs during the annual Sparkles event. A person is walking past large, lit-up letters that spell Sparkles. The St. Jacobs Pub is in the background.

Holiday Magic Awaits in Waterloo Region

The holiday season is the perfect time to inspire your groups with festive getaways. Whether you’re looking to enhance a 2025 holiday tour or planning ahead for 2026, these two themed weekends showcase the region’s best of the season — and are sure to delight your travellers.

Waterloo Region Holiday Itineraries